How to Make Use of Cheap Internet Banner Advertising

For years now, internet banner advertising has captured the World Wide Web for it has become a large help in saving an amount of money while reaching beyond territories. Banner advertising played a major part in market trafficking all over the internet and many individuals and companies have bought themselves these cheap internet banner advertising. Some made use of it financially; others have no idea on what to do with it.

With your cheap internet banner advertisement, would you just sit in front of your computer and wait for people to notice you? Would you let your company get trampled by other companys marketing strategies?

Okay, so you admit you bought internet banner advertising, but does that mean you wont do anything about it because it costs cheap?

These following steps will help you get up on your feet and make your cheap internet banner advertising priceless. With these simple instructions, there will always have traffic on your website.

First, to be able to capture the attention of your target audience, your title and topic should be thought of with concern. You have to make the people believe that your cheap internet banner advertising is worthy of their time. The advertisement has to meet the audiences need.

For the people to bring attention to your internet banner advertising, you should be able to raise the curiosity and convince the people. You should be able to deliver your products or services with strong words that may lead the target audience at deciding.

You should be able to constructs words on your advertisements that could lead the target audience that you are directly talking to them to give a sense of familiarity on your services.

As you persuade the people by calling for them and directing them to buy or entail your services, they give importance to your business proposal. Your cheap internet-based banner advertising will become one of the sought for ads there are.

Make sure to present your ads to the global community repeatedly to get them familiar with you and your services.

Always remember that having a website doesnt mean it could sell products by itself. You must be sure to accompany it with marketing strategies. By buying banner advertising, you or your company would save time and money while achieving market sales. These internet banners advertising may come cheap, but it could lead you or your company to riches.

Source: http://blogcashbiz.com/28507/how-to-make-use-of-cheap-internet-banner-advertising/

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FDA warns shorter name of new Roche cancer drug may cause confusion

(Reuters) - The Food and Drug Administration warned on Monday that using a shorter name for Roche's new breast cancer drug Kadcyla may lead to the treatment being confused with an older therapy and cause potential harm to patients.

The FDA issued a warning on its website saying that some third-party publications, health information systems and websites were incorrectly using a truncated version of Kadcyla's generic name.

Kadcyla, generically known as ado-trastuzumab emtansine, was being referred to as "trastuzumab emtansine," which can lead to the drug being confused with Roche's blockbuster breast cancer drug Herceptin, generically known as trastuzumab.

The dosing and treatment schedules for Kadcyla and Herceptin are quite different, so confusion between these products could lead to dosing errors and potential harm to patients, the FDA said on its website. (http://link.reuters.com/guh87t)

Roche said in an email that it had discussed the risk with the FDA during the review of its application.

"To help reduce future risk, the FDA requested that we add a prefix ("ado") to the generic name for Kadcyla."

Roche added that it has also developed a new packaging for Kadcyla to further differentiate it from Herceptin.

Shares of the company were down nearly 1 percent at 233.3 Swiss francs at 1535 GMT.

Health care professionals should use both the brand name Kadcyla and the generic name while communicating medication orders and in computerized order entry systems, the FDA said.

No medication errors related to the confusion between Kadcyla and Herceptin were reported to the FDA since Kadcyla's approval on February 22, the FDA said, adding that medication errors had occurred during the clinical trials testing the drug's safety and efficacy before the approval.

(Reporting by Esha Dey in Bangalore; Editing by Roshni Menon)

Source: http://news.yahoo.com/fda-warns-shorter-name-roche-cancer-drug-may-150123623.html

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Bashful? Buy the little blue pill online

TRENTON, N.J. (AP) ? Men who are bashful about needing help in the bedroom no longer have to go to the drugstore to buy that little blue pill.

In a first for the drug industry, Pfizer Inc. told The Associated Press that the drugmaker will begin selling its popular erectile dysfunction pill Viagra to patients on its website.

Men still will need a prescription to buy the blue, diamond-shaped pill on viagra.com, but they no longer have to face a pharmacist to get it filled. And for those who are bothered by Viagra's steep $25-a-pill price, Pfizer is offering three free pills with the first order and 30 percent off the second one.

Pfizer's bold move upends the drug industry's distribution model. Drugmakers don't sell medicines directly to patients. Instead, they sell in bulk to wholesalers, who then distribute the drugs to pharmacies, hospitals and doctors' offices.

But the world's second-largest drugmaker is trying a new strategy to tackle a problem that plagues the industry. Illegal online pharmacies increasingly offer patients counterfeit versions of Viagra and other brand-name drugs for up to 95 percent off with no prescription needed. Patients don't realize the drugs are fake or that legitimate pharmacies require a prescription.

Other major drugmakers likely will watch Pfizer's move closely. If it works, drugmakers could begin selling other medicines that are rampantly counterfeited and sold online, particularly treatments for non-urgent conditions seen as embarrassing. Think: diet drugs, medicines for baldness and birth control pills.

"If it works, everybody will hop on the train," says Les Funtleyder, a health care strategist at private equity firm Poliwogg who believes Pfizer's site will attract "fence-sitters" who are nervous about buying online.

But it won't be the end of drugstores, as pharmaceutical companies aren't allowed to sell prescriptions to individual patients. So Pfizer is having national drugstore chain CVS Caremark Corp. fill the orders placed on viagra.com.

The online Viagra sales are Pfizer's latest effort to combat a problem that has grown with the popularity of the Internet.

In recent years, Americans have become more comfortable with online shopping, with many even buying prescription drugs online. That's particularly true for those who don't have insurance, are bargain hunters or want to keep their medicine purchases private.

Few realize that the vast majority of online pharmacies don't follow the rules, industry experts say.

The Internet is filled with illegitimate, professional-looking sites that run 24-hour call centers and lure customers with spam emails. A January study by the National Association of Boards of Pharmacy, which accredits online pharmacies, found that only 257 of 10,275 online pharmacy sites it examined appeared legitimate.

Experts say the fake drugs such websites sell can be dangerous. That's because they don't include the right amount of the active ingredient in the medicine, if any, or they contain toxic substances such as heavy metals, lead paint and printer ink. They're generally made in filthy warehouses and garages in Asia, Eastern Europe and Latin America.

Online buyers are "playing Russian roulette," says Matthew Bassiur, vice president of global security at New York-based Pfizer.

"The factories are deplorable. I've seen photographs of these places," he says. "You wouldn't even want to walk in them, let alone ingest anything made in them."

Pfizer is among many drugmakers that have long been aggressive in fighting counterfeiters. Pfizer conducts undercover investigations and works with authorities around the globe to combat the problem.

Counterfeit versions of Viagra and dozens of other Pfizer medicines rob the company of billions in annual sales.

Viagra is one of Pfizer's top drugs, with $2 billion in worldwide revenue last year. And it's the most counterfeited drug in the U.S., according to the company.

A 2011 study, in which Pfizer bought "Viagra" from 22 popular Internet pharmacies and tested the pills, found 77 percent were counterfeit. Most had half or less of the promised level of the active ingredient.

Viagra is appealing to counterfeiters because it carries a double whammy: It's expensive and it treats a condition with an "embarrassment" factor.

Crooks running the illegal online pharmacies brazenly explain their ultra-low Viagra prices ? often $1 to $3 a pill ? by claiming they sell generic Viagra.

Generics are copycat versions of brand-name prescription drugs. They can't be sold legally until after a drugmaker's patent, or exclusive right to sell a drug, ends. Generic drugmakers don't have to spend $1 billion or so on testing to get a new drug approved, so their copycat versions often cost up to 90 percent less than the original drug.

But there is no such thing as generic Viagra in the U.S. Pfizer has patents giving it the exclusive right to sell Viagra here until 2020 and for many years in other countries.

Many patients are unaware of that.

Dr. David Dershewitz, an assistant urology professor at New Jersey Medical School who treats patients at Newark's University Hospital, says erectile dysfunction is common in men with enlarged prostates, diabetes and other conditions, but most men are too embarrassed to discuss it.

He says well over half of his patients who do broach the issue complain about Viagra's price. Some tell Dershewitz that they go online looking for bargains because they can't afford Viagra.

"The few that do admit to it have said that the results have been fairly dismal," but none has suffered serious harm, he says.

For Pfizer, that's a big problem. People who buy fake drugs online that don't work, or worse, harm them, may blame the company's product. That's because it's virtually impossible to distinguish fakes from real Viagra.

"The vast majority of patients do believe that they're getting Viagra," said Vic Cavelli, head of marketing for primary care medicines at Pfizer.

The sales lost to counterfeits threaten Pfizer at a time when Viagra already is losing is dominance in the market.

Pfizer invented the term "erectile dysfunction" to replace the less-palatable medical term "impotence" after it came up with the first drug for the condition. It was a lucky find. Pfizer was testing an experimental blood pressure drug when older men in the study started telling research staff about an unexpected but welcomed side effect: better erections.

Pfizer quickly developed Viagra and made the discussion about erectile dysfunction mainstream with ads featuring ex-Sen. Bob Dole and other public figures.

But Viagra's share of the $5 billion-a-year global market for legitimate erectile dysfunction drugs has slipped, falling from 46 percent in 2007 to 37 percent last year, according to health data firm IMS Health.

The reason? Competition from rival products, mainly Eli Lilly and Co.'s Cialis ? the pill touted in those ubiquitous commercials featuring couples in his-and-hers bathtubs in bizarre places.

Judson Clark, an Edward Jones analyst, forecasts that Viagra sales will decline even further, about 5 percent each year for the next five years, unusual "for a drug in its prime."

Clark says he thinks Pfizer's strategy will prevent sales from declining, but he's unsure how well it will work.

"It's a very interesting and novel approach," he says. "Whether it returns Viagra to growth is hard to say."

___

On the Net:

Link to accredited pharmacies: http://www.nabp.net/programs/accreditation/vipps/find-a-vipps-online-pharmacy

___

Linda A. Johnson at http://twitter.com/LindaJ_onPharma

Source: http://news.yahoo.com/bashful-buy-little-blue-pill-online-070407742.html

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More hurricanes for Hawaii?

May 5, 2013 ? News of a hurricane threat sends our hearts racing, glues us to the Internet for updates, and makes us rush to the store to stock up on staples. Hawaii, fortunately, has been largely free from these violent storms in the recent past, only two having made landfall in more than 30 years.

Now a study headed by a team of scientists at the International Pacific Research Center, University of Hawaii at Manoa, shows that Hawaii could see a two-to-three-fold increase in tropical cyclones by the last quarter of this century. The study, which appears in the May 5, 2013, online issue of Nature Climate Change, though, leaves open the question, how worried Island residents should get.

"Computer models run with global warming scenarios generally project a decrease in tropical cyclones worldwide. This, though, may not be what will happen with local communities," says lead author Hiroyuki Murakami.

To determine whether tropical cyclones will become more frequent in Hawaii with climate change, Murakami and climate expert Bin Wang at the Meteorology Department, University of Hawaii at Manoa, joined forces with Akio Kitoh at the Meteorological Research Institute and the University of Tsukuba in Japan. The scientists compared in a state-of-the-art, high-resolution global climate model the recent history of tropical cyclones in the North Pacific with a future (2075-2099) scenario, under which greenhouse gas emissions continue to rise, resulting in temperatures about 2?C higher than today.

"In our study, we looked at all tropical cyclones, which range in intensity from tropical storms to full-blown category 5 hurricanes. From 1979 to 2003, both observational records and our model document that only every four years on average did a tropical cyclone come near Hawaii. Our projections for the end of this century show a two-to-three-fold increase for this region," explains Murakami.

The main factors responsible for the increase are changes in the large-scale moisture conditions, the flow patterns in the wind, and in surface temperature patterns stemming from global warming.

Most hurricanes that might threaten Hawaii now are born in the eastern Pacific, south of the Baja California Peninsula. From June through November the ingredients there are just right for tropical cyclone formation, with warm ocean temperatures, lots of moisture, and weak vertical wind shear. But during the storms' long journey across the 3000 miles to Hawaii, they usually fizzle out due to dry conditions over the subtropical central Pacific and the wind shear from the westerly subtropical jet.

Surprisingly, even though fewer tropical cyclones will form in the eastern Pacific in Murakami's future scenario, we can expect more of them to make their way to Hawaii.

The upper-level westerly subtropical jet will move poleward so that the mean steering flow becomes easterly. Thus, storms from Baja California are much more likely to make it to Hawaii. Furthermore, since the climate models also project that the equatorial central Pacific will heat up, conditions may become more favorable for hurricane formation in the open ocean to the south or southeast of Hawaii.

"Our finding that more tropical cyclones will approach Hawaii as Earth continues to warm is fairly robust because we ran our experiments with different model versions and under varying conditions. The yearly number we project, however, still remains very low," reassures study co-author Wang.

Disclaimer: Views expressed in this article do not necessarily reflect those of ScienceDaily or its staff.

Source: http://feeds.sciencedaily.com/~r/sciencedaily/top_news/top_environment/~3/x-cborZ3cwc/130505145937.htm

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9-inch copter lands in arms of Ohio court statue

MARION, Ohio (AP) ? An unwanted modern addition has flown into the arms of a Lady Justice statue that sits atop a county courthouse in north-central Ohio.

A 9-inch, remote-control helicopter flew into Lady Justice on the Marion County Courthouse on April 27 and has been there since ? resting on the hilt of her sword more than 100 feet high.

Video producer Terry Cline tells the Marion Star (http://ohne.ws/YdwsPA) that he was using the $1,500 camera-equipped helicopter to shoot a promotional video for the city when it was caught by an unexpected breeze.

Since then, Cline has been trying figure out how to get the helicopter back.

County officials say they won't pay to remove it or risk anyone's life for it.

For now, Lady Justice gets to keep her new toy.

Source: http://news.yahoo.com/9-inch-copter-lands-arms-ohio-court-statue-164837391.html

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